Carrier Loyalty Programs for Mobile Phones

In this video, I discuss our experience updating our iPhone 12s to the new iPhone 15. This upgrade was done primarily due to wanting an additional phone for business. Coincidentally, I received a few emails encouraging us to get a 4th line (we originally had 3). It seemed like a weird coincidence but there it is.

The initial email said we could get an additional phone for free but would need to pay for the additional line. This seemed reasonable however we weren’t ready to pull the trigger on getting a phone we didn’t technically need. The next month I received another email, only this time, it said we could get a free phone and a free line. I raised an eyebrow to that because it didn’t make a lot of business sense to me.

Here’s what we got: One iPhone 14 free with a free line (additional phone number). Then we upgraded our existing iPhones to new iPhone 15s for free.

However, here’s where it cost money. Our iPhone 14s were 128g and if we upgraded to an iPhone 15 at 128g, there was no cost. But we talked ourselves into getting 512g because the cost was an additional $15 total per month over our original bill. There was the upfront cost of taxes that needed to be paid separately from the carrier’s billing so if a person doesn’t have the ability to pay that upfront cost, this deal is hard to get.

So how is it they could give us the 4th line and phone for free?

The phone is free but only if we stay with the carrier for 3 years. This isn’t a problem for us because we like the carrier and 3 years goes by fast these days. Regarding the phone line, the carrier basically reduced the rate of the 3 existing lines by $10 making a total of $30 reduction. Coincidentally, the phone line cost for the new 4th line is $30. I say ‘coincidentally’ in jest because these deals are always on purpose!

Essentially, they moved the charges and credits around to make it add up in the end. When we look at our bill, it shows a charge of $30 on the 4th line which indicates they are technically charging us for that phone however we are credited the $30 back on the other 3 phones.

In the end, I believe they were going to reduce the rates on their phone line plans across the board and this was a great way to get more customers with more phones which ultimately gives them more revenue. That said, we feel that we received a good deal and have 3 new phones for free (minus our upgrade in gigs) and we’re happy with the decision.

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